Overseas Expansion

Around 100 Store Openings Overseas in 3 Years

Skylark Group currently operates 72 stores in Taiwan, 4 in Malaysia, and 1 in the United States. While opening more stores in Japan, we will also open stores in Taiwan, Southeast Asia, and the United States, where we have been conducting market research on potential for growth. We plan to open around 100 stores overseas over the course of the three years from 2025 to 2027.

Taiwan　We will accelerate multi-brand operation through opening of a new central kitchen

We are steadily growing our number of stores and sales in Taiwan. In 2023, we opened our first Musashinomori Coffee store in the LaLaport shopping center in Taichung. Together with shabu-shabu restaurant Syabu-Yo and steak restaurant Yokohama Steakhouse, we opened three new stores at the same time in Taiwan. We also established a new central kitchen in Taipei in May 2023. We had two central kitchens, but closed one and built a new one equipped with up-to-date machinery. With roughly double the scale and production capacity, the two central kitchens will shoulder the primary processing of various brands’ ingredients in our future multi-store development. Having built this foundation for expansion, we plan to open stores at a pace of 10 stores per year, reaching 100 stores by 2027.

Our business in Taiwan

Malaysia　Expanding into Southeast Asian countries

We currently operate stores in Kuala Lumpur, which in December 2023 recorded highest sales ever. We plan two store openings in Malaysia in 2024, including our fifth store in the country scheduled to open in Penang, located some distance from Kuala Lumpur. We hope to make Malaysia a stepping stone for expansion into Indonesia, the Philippines, and other Southeast Asian countries.

Our business in Malaysia

United States　50 store openings in 3 years

We have made progress in improvements to our operations and profit structure in our store in the United States, and performance has been very strong. The United States is a market where we expect double the guest count and triple the average check of Japan. After generating solid results from around 3 to 5 stores, we believe that rapid expansion through franchising will be possible. We plan for about 50 new store openings over the next three years.