Monthly Business Performance
* These are preliminary figures for the most recent month.
* Finalized figures will be disclosed in the next month's report.
FY2026 vs FY2025
Highlights
Sales Overview
Customer traffic rose 5.8% YoY, boosted by capturing leisure demand during the long holidays and the success of collaboration and fair menus.
Topics
Revised Menu
The revision of the fair menu at major brands contributed to an increase in both customer traffic and ATP.
- Bamiyan: Launch of the "Seabura Natsu no Jin" campaign featuring "Bamiro Soba," targeting a wide range of customers and driving strong sales.
- Syabu-Yo:Launch of the "Beef Tongue Fair," a hit every year, capturing demand for premium dining.
- Sukesan Udon:Launch of the "Sukesan Udon Anago (Sea Eel) Fair," capturing early summer seasonal demand.
Sales Promotion
Gusto : Distribution of 26% off coupons targeting 21 major menu items to boost customer traffic.
Promotion
Extensive media promotions, including TV broadcasts, radio commercials, and train channels, to support Bamiyan's fair menu revision.
Store expansion
6 new locations (4 Syabu-Yo, 1 each of Gusto and Sukiya)
4 brand conversions (2 Sukesan Udon, 1 each of Tomato & Onion and Tenshin Tenshin)
M&A
Addition of "Shinpachi Shokudo" to the group to expand the brand portfolio and accelerate store openings leveraging group synergies.
ESG
Selection as a constituent of the global ESG investment index "Dow Jones Best-in-Class World Index," a first for a Japanese restaurant company.
Note
- All-store figures represent consolidated domestic totals and exclude overseas store sales.
- Same-store: stores with 13 months or more of operating history, including brand-converted stores and Sukesan Udon.
- Customer traffic includes delivery and take-out customer count calculated based on the definitions below.
Customer traffic from delivery = Delivery sales / ATP for Eat-in; Customer traffic from take-out = Take-out sales / ATP for Eat-in
- ATP includes dine-in only; excludes delivery and takeout.