New Store Growth (Domestic)
Opening Stores in Carefully Selected Locations to Maximize Recovery of Investment and Profit
With over 20 diverse brands in our portfolio, Skylark Group has wielded the ability to open new stores and conduct brand conversions matched to different markets, including suburban, station-front, and shopping center areas throughout Japan. New store openings in large commercial complexes and urban station-front sites in recent years are capturing customers beyond planned numbers and are contributing significantly to profit. From FY2025, we will accelerate openings in commercial districts, private railway station-front areas in metropolitan areas, and station-front areas in regional cities, and will increase brand variations in regional medium-sized cities.
At the same time, in light of the ongoing uncertain economic situation, rather than focusing on the number of store openings we are taking the direction of opening stores at carefully selected locations to recover investment in new stores and maximize profit.
Key points in new store openings
Potential for New Store Openings
| Store opening area |
Envisioned brands |
Potential for store openings |
| Commercial districts |
 |
150＋ |
| Metropolitan private railway station-front areas |
 |
400＋ |
| Opening multiple brands in same area in regional cities |
 |
600＋ |
| Shopping centers |
 |
150＋ |
| Other (resort areas, etc.) |
 |
Under development |
Status of New Store Openings
Our stores opened in recent years are contributing greatly to sales and profit. The stores that we opened between 2015 and 2019, prior to the COVID-19 pandemic, account for 9.7% of our Group’s stores but 13.4% of operating profit. Our store openings in 2024 have been targeted accurately, demonstrating high performance in terms of sales, profit, and IRR compared to existing stores.
Contribution to performance through new store openings
Comparison of existing stores and stores opened in 2024
Method for Analyzing Store Development
What is behind Skylark’s accurate targeting of store openings?
- Store development know-how gained through 50 years of in-house brand and site development
- Establishment of successful store opening package involving over 320 variables, based on analysis of success and failure patterns of 5,000 past store openings, conversions, and closings
- Data analysis and market research capabilities grounded in on-site checking
Data analysis and market research capabilities grounded in on-site checking
Example of population distribution
Example of store visitor distribution
Example of store visitor attributes
