Our Value Creation Model

（Click to Enlarge）

Specific Initiatives

Changes in Lifestyles

• Enhancing home delivery and take-out services in response to growing demands
• Driving brand conversions to specialty store brands such as cafes, shabu-shabu and conveyor belt sushi restaurants in response to the growing preference for visiting stores with a specific purpose
• Expansion of daytime menus
• Menu and store development to enable customers to enjoy the fun of eating out
• Launched EC business

Diversification of Customer Needs

• Improvement of customer convenience through digitalization initiatives such as digital menu books, floor service robots, and cashless checkout counters
• Optimal coupon distribution based on customer attributes by enhancing digital marketing
• Expansion of products in affordable price ranges according to market needs
• Introduction of store layouts and equipment tailored to new occasions for use, such as catering to growing demand for solo diners

Demographic Changes

• Promoting work style reforms (abolishing late-night business hours, increase in the number of days off and paid holidays taken annually)
• Promoting diversity (active recruitment of non-Japanese employees, employment of people with disabilities, raising the retirement age)
• Promoting flexible employment patterns (area limited employment systems, utilization of flexible working hours, training of area crews)

Soaring Labor, Raw Material and Energy Costs

• Improving store productivity by digitalizing store operation systems and raising the degree of ingredient processing at our own central kitchens
• Improving productivity by standardizing raw materials, and automating and streamlining production processes
• In-house logistics reforms

Rising Health Consciousness

• Expansion of health-conscious menus using many vegetables and considering nutritional balance
• Total smoking ban in all stores and store premises
• Promotion of employee health management

Growing Interest in Food Safety and Security

• Thorough quality inspection conducted at eight inspection rooms located nationwide
• Rigorous measures to prevent the spread of infectious diseases
• Disclosure of the latest allergen information
• Pesticide residue inspections conducted

Growing Interest in Climate Change and Environmental Issues

• Establishment of a Group Sustainability Committee and creating a system to promote environmental conservation
• Reduction and abolishment of petroleum-derived plastic products
• Measures against food loss by introducing take-home containers for customers

Growing Interest in Human Rights and Social Issues

• Prioritizing selection of business partners who fulfill their social responsibilities, such as employee management and consideration for human rights
• Establishing policies for respect for human rights and implementing measures such as prevention of forced labor, promotion of diversity, reduction of overtime work, and employee skill development

Contribution to the SDGs

	Theme	Materiality	Contribution to SDGs
Society	Help All People Lead Enriched Lives	Food Safety & Security
		Health & Nutrition
		Customer Orientation
		DX
	Contribute to Realizing an Enriched Society	DX
		Workstyle Reform
		Responsible Procurement
Environment	Environmental Conservation	Food Loss & Waste Reduction
		Reduction of Plastic Consumption
		Decarbonization
		Water Resource Conservation
		Biodiversity